PDF) Off-Field Competition at Major Sport Events. Case Study of 2010 FIFA World Cup South Africa
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Adidas and Nike go head to head at the World Cup. Who will win? | World Cup | The Guardian
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Case study: Nike Digital Strategy
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World Cup 2010: Cristiano Ronaldo's exit confirms curse of the Nike ad | World Cup 2010 | The Guardian
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2010 FIFA World Cup - Wikipedia
World Cup special: part six – Is the Nike TV advert cursed? | World Cup 2010 | The Guardian
